Ask yourself these questions...
- Are your company’s profits suffering in this ever changing and uncertain economic climate?
- Have you trimmed so much fat from your organisation that you are beginning to look anorexic?
- Is it time to stop cutting costs and start dramatically increasing sales?
- What would a 50% to 100% increase in sales do for your bottom line?
In order to become a World-Class organisation, you need everyone at every level within your organisation striving to become world-class in their roles.
THOUGHT FOR THE WEEK
“When the going gets tough – the tough get going. What’s even better is that most people just sit around moaning.”
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Sales - How do you get people raving about you to other people?
There’s a huge difference in the way Europeans and Americans behave when it comes to recommending other businesses services.
The USA:
Give an indifferent service and they’ll tell 7 people – “don’t use them”
Give a good service and they won’t recommend you unless asked
Give an excellent service and they’ll recommend you to 5 to 7 others
Give an amazing service and they’ll tell 15 or more other people.
Europe:
Give an indifferent service and they’ll tell a few people – but only if asked
Give a good service and it’s not considered good – jt’s what they paid for; it was expected
Give an excellent service and they might recommend you to 1 or 2 people
Give an amazing service and they’ll keep it to themselves.
So if you are operating in Europe - How do you get people raving about you to other people? It’s really not necessarily about giving better levels of general service. All you have to do is create something that:
- Astounds them!
- Is outrageously different to anything your competitors are doing
- They cannot help but tell others about
Brainstorm what this might be with your colleagues and then test it by seeing if it’s good enough to be prefaced by these words –
“You will never guess what they did,,,,”
28 SEP 08 // COMMENTS [1]
COMMENTS
peter.paton
Great advice Bruce !
You have to keep thinking * Outside The Box *.
Life is a bowl of cherries - just pick them was my Mom's advice
Have a good one !
28 Sep 08 at 11:32
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