A wake up call to everyone in sales…

In the last two weeks I have presented three sales master classes to a total of 327 attendees.

At each event I asked the delegates:

‘Please raise your hand if you have read a book on sales, marketing or the bio of a successful entrepreneur in the last 3 months or undergone any other form of Continuous Professional Development (CPD)’.

A total of 11 hands were raised.

I was not surprised. I get similar feedback whenever I present a Sales Master Class and make that request.

It is my view that selling is a profession – hence the term Professional Salesperson.  

Almost every other professional has to undergo CPD, a term used to describe the learning activities professionals engage in to develop and enhance their knowledge and skills. It’s essential to stay in your game – let alone be at the top of it.

Would you have raised your hand?

If not, right now would be a good time to start. There’s some useful material here


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