Bruce King is a Fellow of The Institute of Sales & Marketing Management
(FInstSMM) and a Fellow of the Institute of Directors (FIoD). He has more than thirty years experience working with organisations from SMEs to major international companies and speaking to audiences around the world on the subjects of sales, marketing and achieving greater results in any area of their business and personal lives.

Bruce King’s earliest career was in the field of complimentary medicine and personal growth. He qualified as a nutritional consultant and acupuncturist and studied and taught numerous powerful, personal growth and personal development techniques. He established one of the UK’s first multi-disciplinary complimentary medical centres, had his own radio programme on Radio London and wrote articles on alternative medicine and personal growth for numerous national magazines.

After several successful years in the complimentary medical field, Bruce decided he needed a new challenge. He sold the medical centre and, by what he describes as “a bizarre series of coincidences”, he entered a career in sales. He studied with some of the world’s top sales coaches and had an extremely successful and profitable career selling and managing sales teams for some of the UK’s top companies. Bruce puts a great deal of his success, and the success of those who worked with him, down to his earlier background in the personal development field. It is because he subscribes to the philosophy that success is 80% attitude and 20% skills, that he incorporates personal growth strategies into much of his interaction with the people he works with when appropriate to do so.

Over the years Bruce has developed several successful and, in some cases, award winning businesses which he has subsequently sold. He has worked with sales teams to achieve a frequently extraordinary increase in sales and with business owners to help them to create more successful and profitable enterprises.

In 1994 Bruce was asked by the BBC to write his first book. Titled ‘Psycho-Selling – Double Your Income From Sales In 8 Weeks’, the book became an international best-seller and launched Bruce’s career as an international conference speaker. Since then he has written several other best-selling books published by FT Pearson, Headline, Soderpalm Publishing et al. He has produced several training videos and CDs and has been presenting keynote speeches and Master Classes around the world.

In early 2018, and in association with his Swedish publishers, Bruce directed and produced the English Language version of iZONEN, the unique online sales training methodology that takes only a few minutes a day, increases your sales fast, with a minimal investment, 1:1 support and proven results. Check it out here. 

Of equal importance, although only a spare time activity, in 2012 Bruce started writing books in his spare time to inspire children to grow up to be the very best they can be and to help raise money for children’s charities. The first became a No. 1 Best Seller and there have been several more published since then.


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