Bruce King Fellow of The Institute of Directors and Fellow of The Institute of Sales and Marketing Management

Some best advice for 2010...


2 Jan 2010


Probably the best advice I ever received...

Although this advice was not given to me directly by the originator, but instead by a sales manager who was coaching me many years ago, it was the best advice I ever received. The original quote was by Jim Rohn who said: ‘You become the average of the six people you spend the most time with’.

My sales manager translated this into: ‘Bruce, you have two choices in life – you can fly with the eagles or play with the sparrows’.

Who you spend the most time with in 2010 will have a significant impact on your business and personal success so choose who you spend your time with wisely.

Probably the best advice I can give you for 2010...

It’s my ISWAT technique and is based on the premise that whatever action you take is either moving you towards your goals or moving you away from them. That is so very simple – and so very true. So take a pad of about fifteen self adhesive notes and write on each of them, ‘ISWAT I am doing now or about to do now going to help me to achieve my goals.’ Paste these where you will come across them frequently throughout the day.

Every time you are about to start on a new task or project, READ THE ISWAT NOTE! And ask yourself that question. If the answer is ‘yes’, you have three choices. You can do it right away, you can allocate some specific time to do it later, or you may be fortunate enough to be able to delegate it to someone else, if that is appropriate. If the answer is ‘No – it is not going to help me achieve my goals’, you have only one choice – dump it and dump it right away. You will be amazed at how much more easily and quickly you achieve your goals for 2010.

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