The 'Fluffy Bunny Stuff'
17 Sep 2007
I attended a meeting of my local BNI networking group last week as a visitor and sat next to someone who described himself as a business coach working with managers and business owners. He described briefly how he works with his clients and I asked him what techniques he used and taught in order to facilitate the considerable degree of change he believed most of his clients needed to make to expand their businesses and make them more profitable.
His reply was that his clients just had to change the way they do things to the way he said they should do them and that if I was referring to ‘that fluffy bunny stuff’, that was just nonsense and he wasn’t in to that.
I asked him what he meant by ‘fluffy bunny stuff’. He replied – ‘you know, motivation techniques, personal development, nlp and all that.’
I was a little flabbergasted. Anyone who has been involved in change management will know that getting people to make changes is not the easiest task and resistance to change is one of the greatest barriers a change management specialist and their clients have to face. And the same applies to anything that is being taught if what is being taught is a different way of doing things.
Those of you who have attended my How To Double Your Sales workshop will know that I spend the first one-third of the workshop teaching ‘fluffy bunny’ techniques and refer to them frequently throughout. And experience of running the workshops with and without these techniques has proven categorically that it is these which have such a dramatic effect on the increase in sales that delegates achieve. So give me the ‘fluffy bunny stuff’ any time!