‘The most important question to ask when selling and reduce buyer resistance’
21 Jul 2008
We all know that most people hate being sold to. So here is ONE question you can ask that:
- Reduces buyer resistance
- Reduces the amount of time spent establishing rapport (or waffling as some salespeople do)
- Gets the prospect or suspect thinking about what they REALLY want from a product or service
- Opens the door for you to start asking more questions that expose opportunities they may be looking for and pain they may be suffering from that need a solution
The question is:
What is the one thing that is most important to you when considering investing in (your product or service)?
One of the many secrets of sales success is:
How many times can you make the opportunity to ask this question this week?