About survival...
12 Oct 2008
I’ve had three companies postpone their sales training contracts with me in the last seven days. I’ve also had five more contact me with a request to help motivate their salespeople and teach them better selling skills. Which do you think are most likely to SURVIVE in the current economic climate?
Yes – it’s all about SURVIVAL right now…
When I wrote my first book in 1984 it was titled Psycho-Selling – How To Double Your Income From Sales In 8 Weeks. My last book, published earlier this year was titled How To Double Your Sales In 6 Weeks. So both those titles screamed out about the opportunity to do more business.
The opportunity to Double Your Income and Double Yours Sales may still be possible in some sectors, but a more realistic title today might be How To Maintain Your Sales In An Economic Downturn. And that will take the same skills and probably a lot more effort than when the economy is strong and business is booming. But so what! When the going gets tough – the tough simply have to get going.
I’m sure you’ve all heard the expression - If you carry on doing things the way you’ve always done them – the best you’ll get are the same results. That doesn’t work either in an economic downturn. It should now read: If you carry on doing things the way you’ve always done them – the best you’ll get are worse results. So if you want to survive and thrive you need to do things better and possibly differently. If your business is dependent upon making sales – you know where to find me. At the very least – buy a copy of How To Double Your Sales In 6 Weeks for yourself, and a copy for every one of your sales team. Use it as a training manual and work through it, section by section over a 6 week period. I guarantee it will make a big difference. More info here.
It’s definitely not all about money…
In the mid 1980’s I made a seriously bad business decision and went from being a millionaire to almost bankrupt. I learned many lessons then and on my climb back from the brink and certainly far too many to mention here. The most important lesson was that money is definitely not everything; and as long as you have enough for the basics in life and people to love and who love you, life can be absolutely wonderful with very little.
I’ve never gone back to owning expensive, flashy cars even though I could afford them. I don’t eat in restaurants because they are ‘the place to be seen in’ and I don’t pay ridiculous prices for clothes with designer labels. In fact I live a modest lifestyle and love it. I suspect there will be very many people who, in the coming months, are going to have to adapt to a different and more frugal way of life. Believe me – it can be a wonderful way to live!