Put yourself RUTHLESSLY in your customers shoes
9 Feb 2009
Since my last newsletter two weeks ago, I have spent much of my time working with clients and running a series of half day and one day in-house workshops / brainstorming sessions on the subject of ‘Putting Yourself RUTHLESSLY In Your Customers Shoes’. The outcome of these sessions has been truly astonishing! Strategies have emerged that had never been considered before, and which I know will put those clients whom I have worked with, head and shoulders above their competition for years to come.
I strongly recommend that you get your team / colleagues together and discuss how you too can 'Put Yourself RUTHLESSLY In Your Customers’ Shoes’ and see what comes out of those sessions for you. The results could be amazing! If you would like me to act as a moderator / inspirator, you know where to contact me.
So it IS true... 'Got To Make A Big Decision? Just Trust Your Basic Instinct' was the title of a news article which appeared in today's newspapers. It went on to say: Instinct may be more reliable than the conscious brain at making decisions, says Ken Paller, a psychologist at Northwestern University, Illonois. His study has found that most hunches are based on memories that lie just beneath the surface of the conscious brain and (quote) "I suggest that we need to develop our intuitive nature and creativity".
Wow - he's just discovered it! Well as you know, I've been writing about how to do this in my books and teaching people to do this for over twenty years and I certainly didn't discover it! People were teaching this hundreds of years before I was even born. But at least now we have one scientist who says we are right!