Bruce King Fellow of The Institute of Directors and Fellow of The Institute of Sales and Marketing Management

More on negotiation


24 Aug 2009


Use only two or three strong points at most for not agreeing to a concession.

There is often a temptation to give as many reasons as possible as to why you cannot agree to a concession that is being demanded of you. That is usually a mistake because two or three at most will be really strong reasons for you to decline. The rest will have been included in the hope of strengthening your argument.

A good negotiator will ignore your strong reasons and go straight to your weakest points. When they destroy those reasons, they will put you in a position where it is difficult to go back and start talking about the stronger ones. Keep to the two or three most powerful reasons why you cannot comply with a request for a concession and be sure you can support those reasons.

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