About Bruce King
Bruce King is a Fellow of The Institute of Sales & Marketing Management (FInstSMM), a Fellow of the Institute of Directors (FIoD) and a member of the Professional Speakers Association. He has more than thirty years experience working with organisations large and small and speaking to audiences around the world on the subjects of increasing sales and achieving greater results in any area of their business and personal lives.
Bruce King's earliest career was in the field of complimentary medicine and personal growth. He qualified as a nutritional consultant and acupuncturist and studied numerous personal growth and personal development techniques. Bruce ran one of the UK's first multi-disciplinary complimentary medical centres, had his own radio programme on Radio London and wrote articles on alternative medicine and personal growth for numerous national magazines.
After several successful years in the complimentary medical field, Bruce decided he needed a new challenge. He sold the medical centre and, by what he describes as "a bizarre series of coincidences", he entered a career in sales. He studied with some of the world's top sales coaches and had an extremely successful and profitable career selling for some of the UK's top companies. He went on to develop his own sales training methods and training and managing his own sales teams. Bruce puts a great deal of his success, and the success of those who worked with him, down to his earlier background in the personal growth and personal development field.
Over the years Bruce has developed several successful business which he has subsequently sold. He has worked with sales teams to achieve an often extraordinary increase in sales and with business owners to help them to make their businesses more successful and profitable.
In 1994 Bruce was asked by the BBC to write his first book. Titled 'Psycho-Selling - Double Your Income From Sales In 8 Weeks', the book became an international best seller and launched Bruce's career as an international conference speaker.
On a personal note, Bruce has been married to Stephanie for over thirty years. They have two daughters, both now living and working in New York and with very successful careers. His hobbies are reading, learning, gardening, skiing and playing Bridge.
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