About Bruce King

I have spent more than 25 years working with organisations and speaking to audiences around the world on the subjects of increasing sales and achieving more in any area of their business and personal life – in other words - helping companies and individuals to become ‘World-Class Achievers’.

I am a member of The Professional Speakers Association, a Fellow of The Institute of Sales & Marketing Management (FInstSMM) and a Fellow of the Institute of Directors (FInstD), one of Europe’s most prestigious business organisations. Sitting on the board of several companies has also provided me with the knowledge of what companies want and need to be successful.

I am often asked how I am able to achieve the extraordinary results that I do with the people I work with. I believe that everyone has an extraordinary capacity for achieving great success. I know how to help people identify what may be holding them back from achieving what they want out of their lives and their careers and I take them through some very simple processes to remove those barriers to becoming World-Class Achievers. I can do that with a small group or a large audience.

I do not, however, believe in ‘hype’. To me, that’s like trying to light a damp bonfire with petrol. If you’ve ever tried it – and it’s dangerous - there’s a big flash, a burst of flames, and after a few minutes the fire has usually gone out. How many times have you been to a conference or workshop, left feeling very motivated and then forgotten most of what you learned just a few days later? That doesn’t work for me! I do motivate and inspire people to want to achieve extraordinary success, and I achieve that in a quieter and far more effective way. People can relate to me, learn with me and as a result, believe they really do have all that it takes to become World-Class Achievers.”

When it comes to helping people to increase their sales dramatically, I have the advantage of having ‘been there - done that - bought the T-Shirt’. And I’m still selling most days in some way or another – aren’t we all? If we are not directly employed to sell our organisation’s products and services, we are still selling our ideas to our team, the press, our financiers, our shareholders our suppliers and a host of other people. Everyone in business is in sales – or at least they should be!

I am often asked what my personal goals are, what I want to achieve and am I on track?

I believe I have everything I need on a personal level but I still have a mission. It is to motivate and inspire people to believe they can achieve anything they want in life and give them the techniques they need in order that they may become world-class achievers.

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