Telephone Sales & Appointment Setting – How To Become World Class
This e book has sold many thousands of copies. Follow Bruce King’s coaching and you will never, ever, have call reluctance again. In fact you will look forward to picking up the telephone and knowing you are going to WIN.
“I make appointments for some of our sales team with MDs and CEOs in the SME sector. Since putting Bruce King’s techniques into practice, I’ve increased the number of appointments I make each week by over 100% which is simply amazing.” Stephanie Gee – Tele-Sales Ops
Bruce teaches you everything you need to know to be successful in tele-sales and appointment setting. It includes worksheets for you to tailor all the material to your own product or service so that you can be selling more and making more appointments in no time at all. Content includes:
- What Is Cold Calling
- How to get in the right frame of mind
- The Key attributes of World-Class cold callers
- How to overcome fear & rejection
- Why cold calling is NOT a numbers game
- How to monitor your results for continuous improvement
- Time Management techniques for Cold Calling sessions
- How to ensure you always get a positive result from a call
- How to research the prospect and prospect sectors
- Why people buy – the psychology of selling
- Why you need a script – just to start with – and how to create one
- How NOT to open a conversation
- Perfect opening statements and questions that guarantee a conversation
- How to conduct the sales presentation
- How to handle objections
- How to close the Sale or Appointment
- Working through gatekeepers
- How to handle Voicemail
And so much more!
Price £14 (Approx $21)
"I've just finished reading Bruce King's book and am impressed. I'm one of those people who hates cold calling, and so having read Bruce's book, I now know why I've been averse to it and what I can do about it. The book is so much more than just cold calling though, it is a step-by-step through the entire sales and referral process. If you are brand new to sales, this book needs to be your bible. If you are a seasoned traveller, there will still be some nuggets for you too – after all, we all slip into bad habits and a refresher never hurt anyone"
Ann Andrews
The Corporate Toolbox
"I've known Bruce King for at least 20 years, and can tell you that he always produces material that actually works in the real world and increases your sales and bottom line. This book should not only be part of every salesperson's arsenal, but ought to be in every single business in the UK, not just one copy but one for everyone. Highly recommended!"
Ron G Holland
"At last a great book on telemarketing ..it's the complete antidote to the scripted, robotic approach we all suffer. Bruce has created a thinking, practical handbook for real people who want to generate rapport and trust with their clients and not get the 'digital door' slammed on their fingers twenty times an hour."
John Donnelly
The Guru's Guru
"Well – I didn't like it. I LOVED IT!! Bruce's latest book "Telephone Sales and Appointment setting" is – just as it says on the cover "world class". I've read a fair few sales and marketing books and this one is exceptional. It is simple and easy to read. It has NO waffle, gets right to the core of the issues facing those who want (or don't want) to make cold calls. I dare you to read this and NOT feel motivated, inspired and ready to pick up the phone.
I found the worksheets on time management and the results monitor particularly valuable. I also loved the conversation scripts and the section on handling objections is very useful. This book stands out because it really offers something that little bit different, even de-bunks some of the bunkum around sales.
In my work supporting great coaches to become successful coaches, I find they resist cold calling and will do almost anything to avoid picking up the phone and speaking to people. This is a book I will definitely be recommending to them."
Dr Lisa Turner- CEO
Psycademy