A truth about cold calling…

obamaYou can join all the social media sites you want, you can tweet your heart out, you can build or buy mailing lists and email broadcast to thousands of prospects or suspects. You can use sophisticated CRM systems, network every day,  spend fortunes on advertising, marketing, PR and trade exhibitions and that’s all great stuff. But at the end of the day, in most businesses, in order to make an appointment or a sale, someone almost always has to pick up the telephone and make a call.

Which is why I wrote this book for you titled  Cold Calling Made Easy

Bruce King

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