In the last two weeks I have presented three sales master classes to a total of 327 attendees.
At each event I asked the delegates:
‘Please raise your hand if you have read a book on sales, marketing or the bio of a successful entrepreneur in the last 3 months or undergone any other form of Continuous Professional Development (CPD)’.
A total of 11 hands were raised.
I was not surprised. I get similar feedback whenever I present a Sales Master Class and make that request.
It is my view that selling is a profession – hence the term Professional Salesperson.
Almost every other professional has to undergo CPD, a term used to describe the learning activities professionals engage in to develop and enhance their knowledge and skills. It’s essential to stay in your game – let alone be at the top of it.
Would you have raised your hand?
If not, right now would be a good time to start. There’s some useful material here