Ann Andrews The Corporate Toolbox

“I’ve just finished reading Bruce King’s book and am impressed. I’m one of those people who hates cold calling, and so having read Bruce’s book, I now know why I’ve been averse to it and what I can do about it. The book is so much more than just cold calling though, it is a step-by-step through the entire sales and referral process. If you are brand new to sales, this book needs to be your bible. If you are a seasoned traveller, there will still be some nuggets for you too – after all, we all slip into bad habits and a refresher never hurt anyone”

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